They edited the “Yes” button to read, “YES, I WANT BETTER PRODUCTIVITY,” and the “No” button to read, “I PREFER THE MONEY PIT.” Hubstaff also used OptinMonster’s Yes/No feature to warm up their leads before asking them for any of their contact information.

They added a rule to have the popup display after a visitor has been on their site for at least 10 seconds. In addition to exit intent, Hubstaff used time display control to focus visitor’s attention at the perfect moment. OptinMonster’s exit intent technology detects when users are about to leave a page, and targets them with a customized campaign. One of Hubstaff’s first campaigns used OptinMonster’s exit-intent technology to turn abandoning visitors into free trial signups.

Figure out which of their campaigns were most effective.

Build and test conversion tactics on their blog.

Dave brought OptinMonster onboard with three goals in mind: How Hubstaff Uses OptinMonsterīefore using OptinMonster, Hubstaff didn’t have a good way to track their conversion rates so they were never sure if their campaigns were achieving the results they wanted.

Its 40-person team is 100% remote.ĭave Nevogt from Hubstaff talked with us about how they’re using OptinMonster to increase free trial signups. Hubstaff builds time tracking, talent, and project management software that helps businesses track their productivity. Are you having trouble getting visitors to sign up for your free trials? Are visitors simply leaving your website without signing up? It doesn’t have to be that way! In this case study, we’ll discover how Hubstaff used OptinMonster to increase signups by 21%.

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